Privacy &
your choices.

Your Reframe is yours. Analytics and advertising measurement are optional, separate choices. Joining our waiting list is a separate choice.

Updated 9 October 2026

Your Reframe

The Reframe tool works in your browser. Your words and draft are saved locally on your device so you can return to them. A small local setting also remembers whether you have seen the tool’s first-visit cue. We do not send your words, generated graphics or captions as marketing events.

When you choose to share, the graphic or caption goes to the app you select. A personal Reframe link includes your four words in its link fragment. Anyone who receives that link can read those words. You can remove the saved draft by clearing this site’s data in your browser.

The waiting list

Our waiting list form is provided by Kit, formerly ConvertKit. The embedded form connects to Kit when it loads. If you submit it, the information you enter goes to Kit so we can send movement updates and an invitation when the community opens. Signup field contents are not sent to Google or Meta as tracking events.

Signing up does not accept marketing cookies on this website. You can unsubscribe using the link in a waiting list email. See Kit’s privacy policy and subscriber data terms for how Kit handles information.

Optional Google measurement

Google Ads measurement is currently off while its account setup is completed. Google Analytics is available as an optional choice.

Google Analytics helps us understand basic page visits and where visitors come from. Google Ads helps us measure promotion. Analytics and advertising have separate choices in Cookie settings. Both are off until you accept the relevant choice; the Google tag is not loaded before either applicable choice is accepted.

When you accept, Google receives technical information such as browser and device details, online identifiers and page-visit information. Google may set first-party cookies such as _ga for analytics and _gcl_* for advertising. We send a page address without its query or fragment, and a referring site's origin without its page path or query. Advertising click identifiers may be used to attribute a visit to a promotion.

We do not send your Reframe words, graphics, captions, saved draft or signup field contents to Google as tracking events. We do not measure visits that arrive through a personal Reframe share link. Automatic form tracking, Google Signals, personalized advertising and enhanced conversions using customer information are off.

You can choose “Reject optional cookies,” or select analytics and advertising independently in Cookie settings. The site works either way. Withdrawing a previously accepted choice refreshes the page to remove the loaded Google tag and clears its first-party measurement cookies. Your saved Reframe draft remains in this browser. Withdrawal stops future measurement; it cannot remove data Google has already received.

Read how Google uses information from sites that use its services and Google’s privacy policy. Google also provides an Analytics opt-out browser add-on.

Meta measurement

Meta marketing measurement is currently off. An advertising cookie choice cannot enable it while it is disabled. No Reframe words or signup field contents are sent to Meta as tracking events.

Storage and other services

We store your cookie choices in this browser. If they cannot be saved, optional measurement stays off on the current page. Your Reframe draft is stored separately and is not affected when you reject optional cookies.