Privacy &
your choices.
Your Reframe is yours. Analytics and advertising measurement are optional, separate choices. Joining our waiting list is a separate choice.
Updated 18 October 2026
Your Reframe
The Reframe tool works in your browser. Your words and draft are saved locally on your device so you can return to them. A small local setting also remembers whether you have seen the tool’s first-visit cue. We do not send your words, generated graphics or captions as marketing events.
When you choose to share, the graphic or caption goes to the app you select. A personal Reframe link includes your four words in its link fragment. Anyone who receives that link can read those words. You can remove the saved draft by clearing this site’s data in your browser.
The waiting list
Our waiting list form is provided by Kit, formerly ConvertKit. The embedded form connects to Kit when it loads. If you submit it, the information you enter goes to Kit so we can send movement updates and an invitation when the community opens. Signup field contents are not sent to Google or Meta as tracking events.
Signing up does not accept marketing cookies on this website. You can unsubscribe using the link in a waiting list email. See Kit’s privacy policy and subscriber data terms for how Kit handles information.
Optional Google measurement
Google Ads measurement is currently off while its account setup is completed. Google Analytics is available as an optional choice.
Google Analytics helps us understand page visits, where visitors come from, and basic actions: page scrolling, Reframe completion, successful waiting-list form submissions, and clicks to the signup page or shop. A successful form submission still requires email confirmation in Kit; it is not a confirmed subscription. Google Ads helps us measure promotion. Analytics and advertising have separate choices in Cookie settings. Both are off until you accept the relevant choice. Google Analytics loads only after analytics consent; Google Ads remains disabled.
When you accept, Google receives technical information such as browser and device details, online identifiers and page-visit information. Google may set first-party cookies such as _ga for analytics and _gcl_* for advertising. We send the page address with only recognised campaign labels, without other query values or fragments, and a referring site's origin without its page path or query. Facebook click identifiers are discarded from Google Analytics events. Events contain fixed action names rather than the words you entered or your email address.
We do not send your Reframe words, graphics, captions, saved draft or signup field contents to Google as tracking events. We do not measure visits that arrive through a personal Reframe share link. Automatic form tracking, Google Signals, personalized advertising and enhanced conversions using customer information are off.
You can choose “Reject optional cookies,” or select analytics and advertising independently in Cookie settings. The site works either way. Withdrawing a previously accepted choice refreshes the page to remove the loaded Google tag and clears its first-party measurement cookies. Your saved Reframe draft remains in this browser. Withdrawal stops future measurement; it cannot remove data Google has already received.
Read how Google uses information from sites that use its services and Google’s privacy policy. Google also provides an Analytics opt-out browser add-on.
Meta measurement
With your advertising consent, we use the Meta Pixel (Facebook and Instagram), named “ADHD Positive Website,” to measure page visits and successful waiting-list form submissions. The pixel loads on our pages, including campaign-tagged links, only after you accept Advertising in Cookie settings. It does not load when you reject optional cookies or choose Analytics alone.
Meta receives standard technical information, such as your IP address, browser details, page address, referring page and online identifiers. It may use first-party cookies _fbp and _fbc to associate visits with ads. When Kit displays its success message, we send a standard Lead event without custom parameters. This records a successful form submission, not a confirmed email subscription or sale.
We do not send email addresses, names, signup fields or Reframe words as Meta event parameters, and automatic form/event detection and advanced matching are not enabled by this site. Personal Reframe share URLs and URLs containing explicit personal query fields are excluded from Meta measurement so those values do not reach its page-address metadata.
Advertising remains off until you choose it. We ask for a fresh cookie choice when introducing Meta. You can withdraw consent in Cookie settings at any time; future site events stop and the pixel’s first-party cookies are cleared. Withdrawal cannot remove data Meta has already received. Read Meta’s privacy policy and Meta’s cookie policy.
Storage and other services
We store your cookie choices in this browser. If they cannot be saved, optional measurement stays off on the current page. Your Reframe draft is stored separately and is not affected when you reject optional cookies.
Our hosting service receives the technical information needed to deliver the site, such as your IP address and requests for pages and assets. Links to YouTube and our shop open those services, which have their own privacy practices. Shop clicks do not mean a purchase has occurred. Purchases and confirmed subscriptions are recorded by Fourthwall and Kit respectively. Purchases are handled by our Fourthwall shop; see the shop’s privacy policy.